For the rebranding of the oneworld airline alliance, the team focused on how 13 global airlines are working together to help you fly, earn, and even transfer in a smarter way. To sell the work in, we had to present it to all 13 airlines in the alliance. Twice. I can still do the presentation in my sleep.
The brief was simple. We had to find a unique way to talk about Knob Creek's aging process. 50+ headlines later, a few really stood out.
Showtime wanted to stand out from all the other cable networks. So we came up with “unsettle in”, a platform that spoke to the anxious quirks of shows like Shameless and Twin Peaks. Then we used their logo to bring the idea to life.
Our team created Pepsi Pulse - a global dashboard and site experience that curated pop culture and entertainment news (ranked every hour), tweets containing #NOW, daily Pepsi promotions and celebrity messages and challenges.
We wanted to tell thoughtful little stories about people and the Toyotas they love. The client wanted it done on the cheap. Everyone won.
We had 24 hours, no budget, and no brief. The finished posters increased sales, made it into Archive, and were hung in the halls of Saatchi.
I’ve worked on sites as varied as Hasbro, Gatorade, and Style United. Creating a site from scratch can seem daunting, but I actually find it pretty cathartic.
We used the iPhones accelerometer to create a coupon that demanded a workout.
Even when things were slow at work, we couldn't help being creative. See the blog here: http://markercomp.blogspot.com
Back in 2009, I created a twitter character so I could poke some fun at the business. One Adweek mention and 3000+ followers later - I’m still at it.
My team was tasked with redoing Aetna’s social presence from the ground up. Along the way, they began to stand for more than just health insurance.